Decoding the Hype: What Makes Pinoy Consumers Buy Labubu?

You wake up one morning checking out stories after stories of family, friends, and co-workers featuring their new bag charm. You went from asking, “What exactly is that?” to exclaiming, […]

What Happens When Adults Misbehave?

The past week has been very eventful for the Philippines. The news stories about dismissed mayor Alice Guo’s fan-meet-like arrest, preacher and FBI-most-wanted Apollo Quiboloy’s surrender after months of being […]

From Screen to Merch: These Items Bring Blippi, Ms. Rachel, and Bluey to Life!

You allow your child some screen time because of at least three reasons: Blippi, Ms. Rachel, and Bluey! Your kids feel close to them because of all the fun and […]